Retailing research: Past, present, and future

نویسندگان

  • Dhruv Grewal
  • Michael Levy
چکیده

The field of retailing has experienced significant changes in recent years. In this article, we review articles published in Journal of Retailing ver the 2002–2007 time span, classified into ten broad topic categories: price, promotion, brand/product, service, loyalty, consumer behavior, hannel, organizational, Internet, and other. Some areas have received a reasonable amount of attention; others would be worthy of additional ork. We summarize a key insight from each article in the Appendix. Finally, we highlight some key insights for each area and some avenues or further research, in the hope that this review spurs additional research into these and other areas of importance to both academicians and etail practitioners. 2007 New York University. Published by Elsevier Inc. All rights reserved.

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تاریخ انتشار 2007